Should my business follow the competition?

Many businesses follow market competition irrespective the difference in offerings. I have seen a lot of businesses go down by chasing the competition.
It is advisable to ensure that in a non differentiated goods and services market, you remain competitive. In a differentiated market, product differentiation makes individual suppliers unique in its offerings. Price differentiation also exist in a differentiated market.

Following the competition should be determined by the nature of the industry, products/service, and market condition. Increasing or decreasing price because other suppliers increased its price could be a dangerous strategy. Following the market could be a very dangerous strategy.

Is your marketing strategy going to work for you?

A good marketing strategy is one that is designed to meet the changing business scenes. It is one that is very descriptive, instructive and flexible. It is a map used to identify all the target customers, define the customers needs, understand what creates satisfaction in customers, and how best to reach the customers in the midst of critical competition.

A well designed marketing strategy communicates with you and helps your business strategic process.

Marketing Stategy
POwerHouse Anchor Management Consulting, Inc. provides its clients with instrument and strategy to compete effectively in a highly competitive business environment. We help clients to unlock new markets, protect their products, revitalize weak products and services, and engender demand for client's products and services. PAMC connect local business with international partners.



We make it easy to match partners with same focus and similar strategic goals thereby eliminating the inherent problems in locating foreign partners or the headache of international alliance. We employ high professional standard in delivering our services. We understand the importance of customers to a companies going concern; thus , we help clients understand and answer the following questions:


Who is my customer or client?
What does the customer or client wants (needs)?
What is our customer paying for?
What activities create customer satisfaction and value?
How do we segment the market? How do we brand our products or service? What market segment do we target? How do we differentiate our products or service?

We have answers to these questions and can help your organization or business build value and maintain competitive edge in the market.

Core competencies are in the following areas of marketing:

Marketing management training
Marketing mix decision
Marketing strategy formulation and implementation
Growth strategy planning
Competitive strategy design
International match making





For more information, see www.phanchor.com.

Fraud Risk Assessment

Should a firm adopt strategic planning?